Visitor information improved e mail efforts at Lodge Indigo Bali Seminyak Seashore

Visitor information improved e mail efforts at Lodge Indigo Bali Seminyak Seashore

Visitor information improved e mail efforts at Lodge Indigo Bali Seminyak Seashore

The model

Positioned on the southern stretch of Seminyak Seashore, on the southwest coast of Bali, Indonesia, Hotel Indigo Bali Seminyak Beach is a simple 30-minute drive from Ngurah Rai Worldwide Airport. The resort options 289 rooms and suites, together with 19 villas with non-public swimming pools, all set out throughout the prime Seminyak beachfront. The design-led idea is infused with native tales and displays the evocative tradition of the colourful Seminyak neighborhood. Expertise the impressed companies the place centuries of custom meet the trendy up to date life-style.

The problem

Earlier than adopting Revinate Advertising, the Advertising group at Lodge Indigo Bali encountered a number of challenges that hindered their efforts. As a result of visitor information lived in a number of methods throughout the property,  it was laborious to achieve insights into visitor preferences and behaviors. Because of this, creating advertising and marketing campaigns that leveraged segmentation or personalization have been guide and time-consuming, which meant that there was much less time to give attention to cross-selling or upselling.

Monitoring marketing campaign efficiency was additionally a problem, with no solution to tie income again to advertising and marketing campaigns. This lack of complete information made it difficult to optimize advertising and marketing methods for future campaigns. 

The answer

Lodge Indigo Bali efficiently addressed these challenges with Revinate Advertising. Following a fast implementation in August 2023, which included integration with the lodge’s PMS, Lodge Indigo now has one supply of fact for visitor information, permitting the advertising and marketing group to simply section audiences based mostly on demographics, preferences, and buy historical past. This permits the group to simply create and ship GDPR-compliant and personalised campaigns tailor-made to particular visitor segments.

The group makes use of a mixture of one-time campaigns and Revinate Advertising’s out-of-the-box automated campaigns to have interaction extra effectively with company. A one-time promotion (featured proper) despatched in November drove 611 room nights and greater than AED $100k in room income. Due to personalization,  the marketing campaign noticed a 46% open fee and a 4% CTR, beating all business averages.

An automatic pre-arrival e mail despatched seven days earlier than visitor arrival receives a median 74% open fee and 27% CTR. The e-mail, despatched on behalf of the Normal Supervisor, contains video content material concerning the property and asks company if they’ve any particular preferences or in the event that they’re celebrating a special day throughout their upcoming keep. To drive upsell income, the e-mail additionally permits company to boost their keep by selecting from a wide range of amenities, together with breakfast, spa, airport transportation, room upgrades, afternoon tea, and rather more. 

After simply six months of utilizing Revinate Advertising, Lodge Indigo has made nice strides in the direction of its goal of driving direct bookings. Due to integration with reserving platforms, Revinate Advertising offers each a seamless buy expertise for company who reply to campaigns and a simple solution to attribute income to advertising and marketing efforts. Revinate’s sturdy reporting capabilities embrace actionable insights into marketing campaign efficiency, enabling data-driven decision-making and optimization of selling methods.

The outcomes

Revinate Advertising has already turn out to be a valued platform for the advertising and marketing group at Lodge Indigo. Ria says, “With Revinate, we are able to enhance buyer relationships, streamline processes, improve effectivity, allow quicker decision-making, ship higher customer support, and foster steady enchancment.” The answer additionally delivers confirmed outcomes, together with:

  • AED $9.3M in lifetime income 
  • Common open fee: 41% (per marketing campaign)
  • Common room income: AED $258K (per marketing campaign)