The New Face of Younger Hospitality Summit (YHS)


With 12 years to our identify, Younger Hospitality Summit (YHS) determined it was time for a rebranding. Since its founding, a lot has modified concerning the Summit; the hospitality trade has grown over $50 billion USD, went by means of a digital revolution, and endured a worldwide pandemic. Coupled with EHL’s rebranding, it was time for YHS to observe swimsuit.

YHS nonetheless believes within the core precept of nurturing new hoteliers and bettering skilled alternatives for younger abilities within the hospitality trade; nonetheless, the summit is totally different from when it was based. In a dozen years, YHS has grown many instances over in scale, reached out to worldwide companions and individuals from across the globe, and established itself as one of many largest and most influential student-led hospitality summits on this planet.

The choice to rebrand was made to raised signify our adjustments and growth and our unhindered ambitions. To chop by means of the noise in our trade and develop our model, which stands boldly.

“Younger Hospitality Summit”

Adopting the phrase “Hospitality” units our path and broadens our horizons to all points of service and relationship administration. YHS realizes that the trade is increasing additional than it has ever been earlier than, and our new identify displays this progress.

New Face, New Emblem.

New YHS Logo

Our values align with our new brand – the audio system, the delegates, and the committee – those that make this summit potential. Every stakeholder is represented by means of one of many three speech bubbles which make up our brand.  They signify the voice and necessity of every half and their interdependence on one another. Those that are empowered share their tales and experiences, piquing the curiosity of these of us who want to higher ourselves.

Our values are the supply of inspiration for our brand; curiosity, connection, and empowerment. Curiosity bringing every of us collectively, connections forming the summit, and empowerment by means of one another creating the summit now we have at the moment. It’s by means of these values that we, as each a neighborhood and trade, can attempt to higher heights.

The How: The Phrases

YHS has adopted a brand new typography to match the values we try to encourage.

Palatino, as a serif font, conveys the sense of significance and authority we, as organizers, put into YHS. Regardless of being student-led and arranged, YHS has proved itself to face agency and robust every recurring 12 months, welcoming dozens of extremely esteemed audio system, and specialists of the sphere in addition to a whole bunch of visitors from all over the world. Used for headings, Palatino is the primary font readers will see.

The place the sharp edges and the tallness of Palatino demand respect, Gilroy calls in your consideration. Gilroy is a sans serif font which shows a way of roundness which shows its boldness and modernity with its unconventional with its youthful geometric dimensions. Protruding from the remainder of the web page, Gilroy calls for your consideration as will we.

The How: The Colours

Our three main colours are the YHS blue, vibrant yellow, and deep navy. The YHS blue is a colour distinctive to YHS; resonating with our historical past and origin. The darkish shade from the navy provides grounding and help, a nod of gratitude to EHL and the companions & audio system. The yellow brings forth the much-needed vibrancy of the summit; representing the youth; us, the delegates, and the attendees. Put collectively, YHS visualizes the interdependency now we have with one another; the audio system, the delegates, and the committee.

A change of values signifies a change in YHS. This 12 months YHS returns bolder, and ever extra current. YHS has and can proceed to depart a mark on the world of hospitality.

Come and witness, YHS 2023.

80 DAYS Benchmark
80 DAYS Benchmark