StayWell Holdings drove A$10M in income with Revinate.

The model

StayWell Holdings, one of many largest resort administration teams in Asia Pacific, along with its strategic companions and dad or mum firm Seibu Prince Hotels Worldwide Inc., function a various portfolio of resorts worldwide. Mixed model choices embody The Prince Akatoki, The Prince, Grand Prince Resort, Park Regis by Prince, Park Regis, Coverage, Park Proxi, Prince Resort, Prince Good Inn, and Leisure Inn.

Along with Prince Inns & Resorts, StayWell has set a strategic objective to ship 250 resorts within the medium to long run, with growth deliberate throughout a number of areas together with Asia Pacific, South East Asia, China, Japan, the Center East, Europe, and the US.

The problem

A strategic marketer, Trent Pigram is aware of that visitor information is the important thing to profitable advertising and marketing campaigns. However in 2021, with a restricted e-mail advertising and marketing answer in place, he didn’t have the information he wanted to assist growing his advertising and marketing methods. With out visitor information to know a number of audiences, he was unable to phase his viewers for customized advertising and marketing. And, with out good reporting information, he was unable to see strategic marketing campaign efficiency, assist resorts in elevating their e-mail advertising and marketing communication, or know whether or not new approaches had been serving to to drive higher outcomes.

The answer

In 2021, StayWell Holdings made the choice to make use of Revinate Advertising throughout its portfolio of 18 resorts, giving Trent the entry to information that he must be profitable in driving enterprise for the resorts. Now, with Revinate, he can apply segmentation and automation to extend engagement and direct income.

Automated upsell campaigns in Revinate Advertising have been particularly profitable at bringing in direct income for the group’s metropolis resorts. After reserving however earlier than check-in, Revinate mechanically reaches out to friends to supply early check-in, late check-out, room upgrades, and extra. These upsell presents, along with “we miss you” campaigns despatched 90 days after check-out, have confirmed to be nice income turbines for the resorts.

Revinate additionally offers Trent with the reporting he wants to know what’s working for the resorts and the place there’s room for enchancment. He can use the metrics offered by Revinate Advertising, corresponding to open charges, click-through charges, and income attributions based mostly on varied segmentation ways, however he also can analyze the information for extra advanced evaluation.

He says, “As a result of Revinate and the PMS are built-in, I lastly have the income attribution I would like to know our friends’ buy conduct. I can see how lengthy it takes for a visitor to guide after receiving an EDM, and the pivotal position e-mail advertising and marketing performs within the reserving journey.”

Automation and reporting assist Trent optimize his campaigns to enhance efficiency. He is aware of that his open charges are best when he sends campaigns to engaged friends, in order that’s a phase he focuses on for income technology. He has additionally discovered success by testing follow-up emails and using a retargeting technique for friends that didn’t guide after the primary e-mail.

With an extra give attention to database progress and well being, StayWell leverages qualification campaigns to seize e-mail addresses whereas additionally supporting their lead-gen technique. These campaigns are triggered as soon as a lead submits a kind on their web site. This always-on marketing campaign has pushed 445 room nights in 12 months, or A$136,000+ in income.

The outcomes

With Revinate Advertising, StayWell Holdings has pushed greater than A$10M in income, making e-mail a number one direct reserving channel for the properties. Along with income, Revinate Advertising can be credited with serving to the resorts grow to be extra data-centric. Trent notes, “On-property employees love reviewing Revinate’s Arrival Report back to see who’s checking in. With the ability to drill down into the profiles helps them guarantee a terrific keep. And, it additionally helps them see once we are lacking information, like e-mail addresses, which might be so vital for our advertising and marketing technique. Database progress is a objective for 2024, and Revinate will assist us measure our outcomes.”