Outbound journey from China surges by near 400%

Outbound journey from China surges by near 400%

Outbound journey from China surges by near 400%
Photos by Sabre

The tourism world was considerably impacted by the slowdown in journey from China throughout the pandemic. Nonetheless, in keeping with Sabre’s reserving insights, Chinese language vacationers are again with a vengeance on the worldwide tourism stage, with a 392% surge in outbound journey booked from mainland China for 2024, in comparison with the earlier 12 months. 

When you think about that, pre-pandemic, travellers from China made 155 million worldwide journeys, collectively spending to the tune of $245 billion, it’s little surprise that the world has been ready for China to re-enter the worldwide tourism market in a big approach.

Nonetheless, with China slower to ease journey restrictions compared to different international locations, even after the re-opening of borders, it hasn’t been a fast comeback. The foremost rebound of outbound Chinese language journey that some anticipated in 2023 didn’t happen. That image is quickly altering in 2024, and what’s clear from Sabre’s evaluation of trade information (which seems to be at journey booked from mainland China as of March 31, 2024) is there’s a big urge for food amongst Chinese language vacationers for world journey.

Whereas outbound journey hasn’t rebounded to pre-pandemic ranges, bookings for journey to key elements of the world throughout typical peak journey dates are seeing significantly robust demand. Bookings made on the finish of January earlier than the 2024 Chinese language New 12 months break for journey from mainland China to international locations within the Asia Pacific area, for instance, had been at 106% of 2019 ranges.

Our key findings embody:


  • Journey originating from mainland China has elevated by a whopping 392% total globally for 2024, with some locations seeing surges of greater than 2,000%;
  • Chinese language vacationers are profiting from reciprocal visa-free agreements with international locations world wide, however they aren’t limiting the place they journey;
  • Airfare costs are down, making journey extra reasonably priced for Chinese language vacationers;   Quickest rising routes globally for Chinese language vacationers in 2024 embody Macao, Australia, Japan, Russia, and Bangladesh.
  • Chinese language vacationers are as soon as once more embracing Enterprise Class journey, and demand for Premium Financial system journey is rising;
  • Outbound airline capability is up by greater than 3000% on some routes as airways look to fulfill demand.


Sabre’s trade reserving information evaluation exhibits that the quantity of journey originating in mainland China, both already travelled or booked to journey throughout 2024 (as much as 31 March 2024) has elevated considerably in comparison with journey booked on the identical level by 2023, hovering by 392% total.

Supply: Sabre Market Intelligence MIDT

Outbound journey to all world areas has markedly elevated throughout the 12 months, in keeping with Sabre’s evaluation, which seems to be at journey booked as of March 31 2024. Notably, Chinese language vacationers are reserving prematurely for the entire 12 months, displaying robust confidence within the journey panorama. Bookings for November and December are considerably up throughout areas, recording greater than 1000% year-on-year for all areas, and notably, greater than 2000% for these months for journey to Europe and the Center East.

For journey to different international locations in Asia Pacific (APAC) from China, vacationers are planning their journeys effectively prematurely, with reserving numbers displaying massive will increase, when in comparison with 2023, for the entire 12 months. October, when the Golden Week vacation interval will fall, is recording the most important year-on-year enhance in bookings at 1347%.

Outbound journey from China to the Europe and Center East area (EMEA) peaked within the first quarter of the 12 months, in January with a 676% enhance. Once more, there are will increase all through the entire 12 months, with a big year-on-year enhance in December.

For the Americas, journey to North America within the first quarter recorded the second highest year-on-year progress, after APAC, at 336%, and journey to Latin America can also be rising all year long, with probably the most vital reserving will increase for the ultimate quarter of 2024.

Reserving volumes will evolve because the 12 months goes on.


Chinese language travellers are famend for being high spenders when they travel, spending a mean of $1,000 a day throughout their journeys. Throughout the 9 years as much as 2023, disposable income per capita roughly doubled in China, probably which means more cash to spend on journey. Contemplating Chinese language vacationers’ big collective spending energy, a number of international locations world wide have launched initiatives in a bid to be their vacation spot of selection.

Many international locations globally have a method to draw these high-spending vacationers. For instance, South Africa, Kenya and Tanzania have launched marketing strategies to draw extra Chinese language travellers, as have Thailand,Indonesia, France and Saudi Arabia

So, who’s profitable Chinese language vacationers over?

Whereas Chinese language outbound journey is considerably rising total, there have been vacation spot adjustments when it comes to the preferred routes, when evaluating 2023 to 2024, after which wanting on the share enhance in journey booked to every vacation spot. (See desk beneath).