Most well-liked Resort Group rebrands to Most well-liked Journey Group

Worldwide: Most well-liked Resort Group, the mum or dad firm of Most well-liked Lodges & Resorts, Past Inexperienced, PTG Consulting and others, has rebranded to Most well-liked Journey Group.

The brand new company identification of Most well-liked Journey Group displays the corporate’s rising suite of companies past the resort sector. 

While the corporate counts 4 resort manufacturers (Most well-liked Lodges & Resorts, Past Inexperienced, Historic Lodges of America and Historic Lodges Worldwide), the group additionally manages two consultancy divisions: PTG Consultancy and Past Inexperienced Journey.

CEO Lindsey Ueberroth mentioned: “Our firm’s repositioning comes at a time when enthusiasm for the probabilities of journey is at an all-time excessive. As we sit up for 2023 and past, the straightforward inclusion of ‘journey’ in our identify clarifies what we do and the options we offer to each travellers and journey professionals.

“It’s a nice honour to be the associate of selection for greater than 1,100 one-of-a-kind accommodations and an increasing portfolio of world locations. Our new identify represents simply how far the Most well-liked model has come because it was established by a small group of like-minded hoteliers 55 years in the past.”

The rebrand comes as the group indicators the Glasgow Declaration on Climate Action in Tourism. The Glasgow Declaration encourages signatories to cut back emissions in tourism by no less than 50 per cent over the course of this decade and obtain Web Zero as quickly as potential earlier than 2050.

As a signatory of the Glasgow Declaration on Local weather Motion in Tourism, Most well-liked Journey Group has dedicated to develop and ship a local weather motion plan by September 2023.