How S Lodges & Resorts drove almost $618k in direct income with Revinate

The model

S Hotels & Resorts is a fast-growing holding firm that manages near 40 resorts, resorts, and investments in fascinating international tourism locations. These embody places such because the Maldives, Fiji, Mauritius, the UK, and Thailand.

The problem

Like many rapidly rising lodge teams, S Lodges & Resorts struggled with bringing collectively information from its a number of property administration techniques. With no single view of visitor information, the advertising group was unable to acknowledge repeat company to thank them for his or her loyalty, leverage visitor preferences to make sure an excellent keep, or floor compelling gives to convey them again for one more go to.

The answer

With Revinate Advertising, S Lodges & Resorts lastly has a single place to retailer and entry all visitor information. Particular person properties can simply create property-level campaigns utilizing segmentation filters. And the company workplace can create campaigns leveraging visitor information from throughout the complete portfolio.

For instance, resorts may ship a devoted marketing campaign for households selling kid-friendly villas. They will use family-oriented photographs and ensure to ship emails when persons are making their vacation plans. Or, they could share festive applications with company who visited a resort over that very same time interval throughout earlier years.

“We’re transferring away from mass advertising and towards segmenting the enterprise sensibly to ship clients the correct provide on the proper time, with content material which resonates with them,” says Thom Dirkse, Director of Digital Advertising. “Revinate’s performance has helped us rather a lot in launching efficient campaigns.”

Whereas marketing campaign monitoring was onerous, Revinate Advertising makes it straightforward to tie campaigns to bookings, permitting the group to reliably observe efficiency and optimize campaigns based mostly on learnings from the info.

“Revinate is the lacking hyperlink that enables us to simply entry our visitor information with out costly infrastructure upgrades,” Dirkse says. “By doing so, we’ve discovered Revinate to be not solely a complicated advertising device but in addition the answer that enables us to take operational excellence to the following stage.”

The outcomes

  • Income generated in final 6 months: ฿20,712,927 ($617,924)
  • Common income per marketing campaign: ฿993,000 ($29,629)
  • Common room nights per marketing campaign: 87 room nights
  • Common open fee: 27%
  • OTA win-back marketing campaign within the final 6 months:
    • Room nights: 91
    • Income: ฿845,000 ($25,212)