A Profitable Alternative for Motels

Photograph of a digital nomad working on a hotel balcony


As distant work good points traction worldwide, the digital nomad and gradual journey markets are increasing quickly. Motels – giant and small – that cater to those skilled vacationers when it comes to facilities and providers stand to get the bounce on opponents. 

There at the moment are upwards of 35 million digital nomads worldwide. And with the digital nomad market alone price an estimated $787 billion per yr globally., it’s excessive time inns capitalized on this chance. 

Rising Demand for Digital Nomad-Pleasant Lodging

The rise of distant work has propelled the expansion of digital nomads. The pattern isn’t going away: Buffer’s 2022 State of Distant Work survey signifies that 72% of respondents declare their office plans for everlasting distant work. 

Different research have discovered that almost all of staff now favor asynchronous-first communication, permitting for much more flexibility in terms of working from completely different time zones.

Additionally attention-grabbing for inns to notice: 41% of distant staff plan to work from a number of places. It’s one other indicator prompting the hospitality trade to hurry to adapt to this new breed of ‘highway warriors’.

Digital nomads signify a profitable marketplace for the hospitality trade, as they sometimes earn between $50,000 and $99,999 yearly. 

Nonetheless, these tech-savvy vacationers have more and more excessive expectations in terms of the place they keep. Attaining the minimal customary now means extra than simply offering entry to a room and WiFi. As facilities and providers supplied by ahead pondering institutions get higher and higher, the benchmark for what’s going to set your resort aside out of your competitors retains ascending.  

Motels Pioneering the Digital Nomad-Pleasant Method

Extra examples of inns and resorts adapting to this submit pandemic new world emerge by the day.  

Dubai’s AI Furjan resort targets co-living colleagues, working {couples}, and particular person professionals. Friends can get pleasure from storage options, studying lights, desktops, mini-fridges, and good TVs. Deluxe rooms function a lounge space and open-air balconies. 

The resort affords a gymnasium and yoga studio, video games room, group kitchenette and laundry room, grab-and-go facility, and a rooftop shisha terrace for leisure. To entice long-stay digital nomads, an all-inclusive invoice covers lease, utilities, WiFi, housekeeping, and safety, with meal plan subscriptions accessible. A shuttle service connects friends to the Al Furjan metro station for straightforward and fast transportation.

Sluggish Journey Necessities

One other instance of a resort chain that has efficiently pivoted to cater to digital nomads is KING’s Hotels Group in central Munich, Germany. This assortment of boutique inns, flats, and personal houses affords facilities and providers tailor-made to digital nomads and touring professionals; whereas additionally sustaining luxurious lodging for vacationing {couples}, households, and teams.

KING’s has revamped its facilities and providers to higher accommodate digital nomads, providing spacious resort flats with snug workstations, dependable WiFi, and personal kitchenettes. The family-owned operation is located within the coronary heart of the Bavarian capital, within the fascinating district of Maxvorstadt.

Photograph showing the Focus Lounge coworking cafe at KING's Hotel First Class in Munich Germany
KING’s Motels in central Munich, Germany, not too long ago launched its Focus Lounge co-working cafe

Making a Work-Life Stability for Digital Nomads

KING’s Resort First Class, the corporate’s flagship property, not too long ago launched Focus Lounge, a co-working café providing workstations, high-speed WiFi, a wholesome natural menu, and barista coffees. 

The Focus Lounge transforms right into a cocktail bar on the finish of the day, offering alternatives for networking, socializing, and leisure. Convention and assembly rooms are additionally accessible, with seating for as much as eight, making it a preferred selection for enterprise or household occasions.

Additionally a part of the KING’s group are the close by condominium resort AdvaStay and premier KING’s Resort Middle which additionally provide luxurious and sensible lodging for both lengthy or quick stays. 

In the meantime, within the secluded Semkovo mountain resort in Bulgaria, Coliving Semkovo is a community-owned co-living area concentrating on digital nomads and distant staff. The previous Bulgarian Communist Occasion retreat from the Nineteen Eighties, positioned two hours from the capital Sofia, can be transformed into 200 models if all goes to plan. 

Evolution of a Group 

Following a co-op mannequin, Coliving Semkovo will present facilities together with enterprise and help providers, a swimming pool, a restaurant, a bar and cafe, a cinema, personal places of work, an artwork area, work and occasion areas, and a communal kitchen. 

Group lessons and actions like yoga, Brazilian Jiu-Jitsu, and guided mountain excursions will even be supplied to reinforce the sense of group.

Photograph of digital nomads working in a hotel co-working space
Motels that provide entry to facilities corresponding to communal workspaces stand a greater likelihood of attracting digital nomads

The Final Resort Expertise: Work, Keep, and Play

To create an optimum setting for digital nomads and touring professionals, concentrate on three key elements: work, keep, and play.

  • Work: Present constantly dependable high-speed WiFi, ergonomic workspaces, 24/7 co-working areas, and workplace providers.
  • Keep: Supply snug rooms with trendy facilities, versatile reserving choices and reductions for prolonged stays, in addition to visitor wellbeing options like health amenities and wholesome meal choices.
  • Play: Arrange networking occasions and social actions to foster connections, collaborate with native companies for unique experiences and reductions, and supply quick access to close by points of interest, leisure, and transportation choices.

By addressing the work, keep, and play wants of touring professionals, your resort will ship an distinctive expertise that retains friends coming again for extra.

Harness Content material Advertising to Appeal to Digital Nomads

The significance of a clearly outlined content material advertising and marketing technique for inns concentrating on the gradual journey market can’t be overstated. 

As digital nomads rely closely on on-line platforms to analysis and plan their stays, a well-crafted content material advertising and marketing technique allows inns to successfully talk their distinctive worth proposition, showcase their digital nomad-friendly facilities, and share participating tales about native experiences. 

Fostering belief

By offering informative, related, and compelling content material, inns cannot solely increase their on-line visibility but in addition set up belief and credibility with their audience. 

A constant and focused content material advertising and marketing strategy helps inns stand out in a aggressive market, permitting them to draw and retain digital nomads, in the end driving bookings and long-term loyalty.

Catering to Digital Nomads: A Successful Technique for Motels

To attraction to digital nomads, inns ought to provide facilities and providers that improve their work-life steadiness. 

Equip your resort with trendy workspaces, dependable high-speed WiFi, and versatile reserving choices for prolonged stays. Prioritize consolation with spacious rooms, cooking and laundry amenities, and communal areas for networking and leisure. 

Accomplice with native companies to offer distinctive, genuine experiences that showcase your space’s finest choices. 

And get the phrase out with stable content material advertising and marketing methods, together with a robust social media presence to affect journey decisions.

By doing the entire above, any resort can increase its market attain, increase income, and solidify its presence within the evolving hospitality panorama.

80 DAYS Benchmark
80 DAYS Benchmark